Positioning and messaging
to accelerate understanding, awareness and growth for tech-related companies
With the right positioning and messaging, sales, marketing & fundraising just work. Without it, everything feels like a struggle
As the founders and principal strategists of Atomic PR (acquired), we’ve led positioning and messaging projects for hundreds of technology-related companies and products over the past 20 years.
We’ve worked with large, well-known companies at key inflection points like rebranding, acquiring other companies, entering new markets, launching important new products, and during times of crisis.
We’ve also worked with many visionary startup founders and VCs. So far, more than 85 startups we’ve advised at various points have been acquired or gone public, with a combined value of $23 billion.
We bring the right people from your team together with the right information, and create the right environment for great work to happen. Then we collaborate to build the clearest, most differentiated and highest value positioning, messaging and strategic content possible to connect immediately with your company’s ideal prospects and accelerate your growth.
When we can help
Most clients come to us after several tries at positioning and messaging themselves, or with their marketing or PR firms. Some are startups, and others are larger companies that want experienced outside perspective at key moments. Many are still debating about things like their ideal customers, the hierarchy of problems they solve, the ranking of their most meaningful differentiators and the value they deliver. They’re also usually too close to their technologies and features to keep it simple, and say too much about too many things in the hope that something will stick. That’s where we come in.
Accelerant: our positioning and messaging workshop progam
Our Accelerant method leverages our time-tested, competitive positioning research and collaborative workshop process to surface key insights, generate alignment and foster smart work between client execs, their cross-disciplinary teams and us. We don’t just facilitate, we bring our own objectivity, insights, and creativity to the table alongside our clients’. And together we create the kind of clear, sharp positioning and messaging that grabs the attention of the right prospects fast, accelerates marketplace understanding and drives growth.
Fee: From $45K and up, depending on scope and complexity of issues
Custom Projects
Need help with something else? A short-term PR project? A launch? A pivot? Media or spokesperson coaching. Strategic content? A work session to tackle a specific issue? Help with PR planning or vetting a PR plan? Quick advice? Please just get in touch. We’re happy to talk.
Fee: TBD
Snapshot of our Experience
