Our Experience
We’ve led positioning and messaging projects for hundreds of technology-related companies and products for more than 20 years. We’ve worked with large, well-known companies at key inflection points like rebranding, acquiring other companies, entering new markets, launching new products and managing crises. We’ve worked with many startups across seed, angel and multiple VC raises.
So far, more than 85 startups we’ve advised at various points in their journey have been acquired or gone public, with a combined value of more than $23 billion. We don’t claim too much of that credit, but we always do our part.
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![Run.ai]()
I hired Andy and James of Getsey | Hannon to help sharpen Run.ai’s positioning after the company's successful launch and A-Round raise. They’re an experienced team with strong competitive research skills, and their collaborative approach and facilitation skills fostered agreement of the C-Suite, bus dev and sales leadership on a couple of long-standing positioning debates. Their ability to simplify messaging and focus on customer value helped create a sharper, more strongly differentiated positioning and a new level of clarity in messaging to take Run.ai forward. It was a pleasure working with them and they made the process enjoyable!
Fara Hain, CMO, Ionix.io
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![FTI Defense]()
Andy Getsey, James Hannon and team have been great partners in helping us transform the FTI brand. Over the last two years they have closely collaborated with our C-suite on everything from positioning and messaging to content creation supporting our marketing campaigns and presence at industry events. They have an effective, collaborative approach to getting senior executives aligned on high value strengths and differentiators. Additionally, their research insights, facilitation and creative contributions helped us establish positioning and messaging that has really accelerated target customer and marketplace awareness and clarity for the value of who FTI is and what we do.
Michael Ehrlich, EVP and CTO, FTI
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![Verizon]()
Andy Getsey and James Hannon have a strong track record helping position tech-companies for growth, and they work really well helping senior executives develop and get aligned around clear and sharp core messages that hit home.
Heidi Flato, Senior Manager, Local Communications, Pacific Market, Verizon
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![Mark Goines]()
Andy Getsey and James Hannon have been long-time advisors to me and a number of entrepreneurs and startups I’ve invested in. They have a well-established method, great collaborative skills and a solid track record helping tech companies create the kind of sharp positioning and messaging it takes to accelerate customer understanding and marketplace awareness, and they know how to amplify it.
Mark Goines, Technology Investor, Board Member
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![Boro Ventures]()
Andy Getsey and James Hannon have experienced immense success with startups yet remain grounded and deeply authentic. They have an extraordinary ability to cut through the noise and view communications through the lens of authenticity, as well as customer and shareholder value. They have been trusted advisors to me and several companies I’ve been involved with for over 15 years - most recently, startup Verse.ai which was acquired in late 2024. Their high-profile experience is matched by their diligence; they always do their homework, and bring thoughtful, strategic insights to the table. Whether it’s strategic alignment, positioning, branding, marketing or PR, they consistently offer exceptional advice that truly drives results. I strongly recommend them for anyone seeking seasoned advisors who deliver real, lasting value.
Cliff Boro, Chairman, Boro Ventures
