Our services

Positioning & Messaging

Whether you’re positioning a brand, company, non-profit, product, service or even a person—it’s tough to stand out from the pack. We have the particular set of skills, deep, focused experience and proven tools to make the effort successful.

We use our own P&M IQ™ research framework to get us and your project team to a detailed and shared understanding of categories, industries, key trends and drivers, and the current state of your positioning vs. key competitors.

We also have our own positioning model and process to create and explore practical, own-able positioning alternatives with client project teams along the way to a choice.

It’s a collaborative, iterative process that’s super effective in building sharp, well-informed positioning. And it’s an intellectually stimulating and fun experience.

Once we’ve arrived at a solid positioning, we’ll work with your team to develop all of the messaging and core content required to support it, and to answer all of the questions people usually have about an organization, its people, products, services, competitors, etc.—in a clear, interesting and differentiated way.

And yes, we have our own time-honed messaging framework to guide our efforts together and ensure project success.

Design for related assets

Once positioning and messaging are done, we can help design key, related assets to hammer them home:

  • Pitch decks

  • Web site updates or new sites

  • PR plans

Speakers training

We’ve worked with founders, CEOs, senior executives and other key people across a wide range of companies, from Fortune 1000s to hot startups, to help them comfortably work positioning and key messages into speeches, town halls, Q&As, customer conversations, media interviews, etc.

Our coaching method flows from the positioning and messaging work, and makes message delivery easy to learn.

Quick projects

Would you like some help with something smaller? Quick advice? A work session to tackle something specific? A quick spokesperson prep session? A workshop for your team?

We’re happy to help. Please just get in touch and tell us what you’re thinking.