Services
Most clients come to us after several tries at positioning and messaging themselves, or with their marketing or PR firms. Some are startups. Other are larger companies who want an experienced outside perspective at key moments. They’re often still debating about things like their ideal customers, the hierarchy of problems they solve, the ranking of their most meaningful differentiators and the value they deliver. They’re also usually too close to their technologies and features to keep it simple, and say too much about too many things in the hope that something will stick. That’s where we come in.
Accelerant: our Positioning and Messaging Workshop
Our Accelerant method leverages our proven positioning research framework and collaborative workshop process to surface key insights, generate alignment and foster smart work between client execs, their cross-disciplinary teams and us. We don’t just facilitate. We bring our own objectivity, insights, and creativity to the table alongside our clients’. And together we create the kind of clear, sharp positioning and messaging that grabs the attention of the right prospects, accelerates marketplace understanding and drives growth.
Fee: From $45K and up, depending on scope and complexity of issues
Custom Projects
Pressure testing / risk reduction: We can take a look at positioning, messaging or campaign plans before you roll them out, and let you know if we see gaps, potential pitfalls or potential unintended consequences
Framing and talking points. We can help sharpen your thinking, framing and talking points around critical issues, initiatives or situations
Added strategic planning firepower. We can temporarily work as part of your in-house team when plans are being made
Work sessions on specific issues
Strategic content planning and production
Advice
Or? Just tell us what you’re thinking
Fee: TBD, based on scope