Andy Getsey and James Hannon have spent their entire careers in technology and brand communications.

Before they met, Andy received a BA in psychology, and an MBA with a thesis on data-driven marketing. He’d been a copywriter on technical accounts at a small ad agency, an account planner at a large database marketing agency, head of global communications for a $1B technology company, and president of an award-winning tech ad and PR agency.

James had been in the US Air Force, operating at the intersections of technology, intelligence, and space, with the NSA and USAF Space Command, then a systems integrator, and later, CTO & digital creative at the same tech ad and PR agency where he met Andy.

After working closely together for several years during the dawn of the consumer internet and related tech industry boom, they co-founded Atomic PR and developed ComContext, an online analytics platform to help guide positioning, messaging and PR programs. 

They were the agency’s primary positioning/messaging architects and campaign strategists, leveraging their experience in technology marketing and analytics to help generate next-level PR outcomes.

Technology companies caught on quickly to their blend of technical innovation, analytical rigor and powerful creativity, and at 10 years old with 8 offices in the US and Europe, Atomic was named Tech PR Agency of the Year. The agency was acquired along with ComContext the next year. After Atomic was merged with a large global agency, Andy and James founded Getsey | Hannon to focus tightly on the positioning and messaging work they’ve always found so interesting.

Along the way, they’ve led positioning and messaging projects for more than two hundred technology-related companies and products, from startups to household names, at various inflection points in their evolution. They’ve worked directly with a great number of visionary entrepreneurs, angels and VC’s and many of their startup clients have gone on to become household names themselves. 

So far, more than 85 companies Andy and James have advised have been acquired or gone public, with a combined exit value of $23 billion. They don’t claim too much of that credit, but they do their part and they love this work.